The online retail landscape can be a confusing place. Imagine completing a giant jigsaw, but the picture on the box is obscured. How do you know where to place the pieces?

Having problems with your site?

Your digital teams say it's all about search engine optimisation and accessibility; they talk in PPCs and DDAs. Your traditionally-minded operations manager can't see how it's going to work. And your web design agency just wants to win the next award.

etailWorks offers practical advice and hands-on support in the following areas to help your business achieve it's sales objectives:

Our Services

Marketing: Competition for online space, and spend, is fierce. It is vital that businesses of all sizes understand how to maximise the value of their communications.

  • Strategic recommendations based on in-depth understanding of your requirements
  • Multichannel solutions that are relevant to your business
  • KPI and objective setting, tracking and measurement

Web Development: Lost in a landscape of unintelligible acronyms, YouSpace, MyTube and web 2.whatever? Long for less confusing times? With an eye on best-in-class practice and technology at all times, etailWorks cuts the digi-speak and maintains clear focus on what your consumers really want, providing you with:

  • Up-to-the-moment know-how on visual communications, hosting and support, CRM, content management and reporting systems
  • An interface between marketers, technologists, buying, sales and logistics
  • Customer journey mapping and usability analysis

Operations and Trading: etailWorks has extensive commercial, operational and management experience, and can help you specify and implement:

  • Trading improvements
    • Payment gateways and methods
    • Fraud protection
    • Customer services
    • Specialist product photography
  • Logistics streamlining
    • Order processing
    • Warehousing and delivery systems
    • Onsite merchandising and stock reporting
  • Buying expertise
  • Disaster recovery systems

Marketing Specialisms

  • Pay-per-click (PPC) advertising
  • Search engine optimisation (SEO)
  • Affiliate and affinity marketing
  • eMail marketing
  • PR - on and offline
  • Blogs
  • Social networking
  • Analytics
  • Advertising

Web Specialisms

  • Customer journey analysis
  • Usability analysis
  • Commercial focus on design and layout
  • Specification and project management for new builds or migration
  • Current and emerging trends in eCommerce